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Why did some Super Bowl ads stand out?

BUFFALO, N.Y. (WIVB) — Now that we’ve seen them all, there are plenty of opinions on the best (and worst) Super Bowl ads from Sunday night.

Rich Berbeck from Fifteen, a marketing and advertising agency in Buffalo, joined us on Wake Up! Monday morning to talk about them.

Take a look at some of the more memorable commercials and hear Berbeck’s feedback in the video above.

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Abby Fridmann is an award-winning anchor and reporter who joined the News 4 team in November 2020. See more of her work here and follow her on Twitter.

Chris Horvatits is an award-winning reporter and anchor who started working at WIVB in 2017. A Lancaster native, he came to Buffalo after working at stations in Rochester and Watertown. See more of his work here and follow him on Twitter.

Evan Anstey is an Associated Press Award, JANY Award and Emmy-nominated digital producer who has been part of the News 4 team since 2015. See more of his work here and follow him on Twitter.

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